Instructor: Howard Bragman Course Description Image management is no longer the purview of celebrities, athletes and politicians. In today’s world, nonprofits and people who want to affect change on social issues need to create and manage their public image. No one knows this better than Howard Bragman. For more than thirty years, he has helped prominent people, movie stars, business leaders, and philanthropists, get their messages out, in good times and bad. Come find out how to use your public image as a tool to break through the clutter in this exciting and informative class. You’ll learn how to: • Understand your target audience • Respect what the media needs and wants • Give memorable interviews, even during a crisis • Handle the new challenges of the internet age
Instructor's Bio Howard Bragman is the author of the recently published "Where's My Fifteen Minutes?" an accessible and insightful public relations guide to help any business garner more, or better, publicity. He has been a communicator, educator, entrepreneur, writer and lecturer for more than two decades. Bragman founded a strategic media and public relations agency, Fifteen Minutes, in 2005. Bragman's record spans more than two decades of activism for the AIDS/HIV community, lesbian and gay civil rights, Jewish causes and First Amendment protections. He has received awards and honors from numerous groups including AIDS Project Los Angeles, The Gay and Lesbian Alliance Against Defamation, The Life AIDS Lobby and Congregation Kol Ami. Pricing Policy Center Associates receive a 10% discount on all classes, seminars and events. Signup to be a Center Associate. |