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If marketing seems too commercial or too complex, or if your current efforts aren't delivering results, this book is for you. With this helpful guide, you can create a simple, usable marketing plan designed to get results!
This updated second edition:
- Offers an easy-to-follow five-step process to create an effective marketing plan
- Provides an expanded resources section including Internet examples
- Includes "web wisdom" to help you set reasonable web goals, build an on-line reputation, and learn about the possibilities and pitfalls of web promotion
This book will guide you through each stage of the marketing process. You'll learn how to:
- Link marketing with strategic planning
- Set goals and evaluate your success
- Conduct a marketing audit using the Six Ps of Marketing
- Position your organization in a unique niche
- Develop a marketing plan and promotional campaign
Soft cover
8 ½" x 11"
193 pages
Out of Stock, please consider visiting our library.
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