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This book shows you how to mobilize your entire organization, its staff, volunteers, and supporters in a focused, one-to-one marketing campaign. This unique guide gives you complete instructions, real-life examples, and detailed worksheets to create an effective campaign.
Regardless of the size of your organization, you can use the ten steps in this book to:
- Reach ongoing fundraising, membership, enrollment, and volunteer recruitment goals
- Plan and carry out capital campaigns and generate attendance for major special events
- Build name recognition and awareness of your organization or cause
- Increase the skills and confidence of everyone associated with your nonprofit to be effective marketing representatives
- Each workbook also comes with the Pocket Guide for Marketing Representatives for recording key campaign messages and motivational reminders.
Soft cover
8 ½" x 11", plus 4" x 5 ½" pocket guide
193 pages, plus 42 page pocket guide
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