Nonprofit Branding

Date: Thursday, April 17, 2008
Time: 9:30 a.m. - 12:30 p.m. (Half Day)
Fee: varies (see chart)
Course Code: PR 32
Instructor: Brandon Shamim

Course Description
Branding is about creating and communicating authentic experiences with your distinct audiences. Do you know how to make your organization memorable? According to former Disney CEO, Michael Eisner, "Branding is a living entity, and it is enriched or undermined cumulatively over time, the product of a thousand small gestures."

Learn the branding secrets that corporations use to create long-term loyalty among audiences. Understand how to translate your unique experiences and connect them in ways that resonate with diverse audiences.

Learning Objectives:
-Key Elements for Sustainability
-Benefits for Marketing and Development
-Crafting a Plan for Your Organization

Instructor's Bio
Brandon is an accomplished business strategist and communications professional providing branding, strategic planning, marketing solutions and leadership development. As President and co-founder of Beacon Management Group, a  nine -year old management firm, he works with business, government, and nonprofit clients in Southern California and nationally.

Brandon honed his skills working at a Fortune 100 company, a public policy think tank and with local government.  He has been cited and appeared on CNN, Inc. Magazine, the Associated Press, the LA Times, and MSNBC's Chris Matthews Show.

He has conducted trainings, workshops and taught at USC Marshall School of Business, UCLA Brain Research Institute, IBM Canada, the LA Office of AIDS Policy & Planning, UC Riverside, among others.  Active in the community, he serves on honorary and community boards for groups such as Habitat for Humanity, Los Angeles , KCET TV, the Greater LA Chamber of Commerce and is founder and president of NEXUS FORUMS, a civic education non-profit.  His nonprofit work includes Big Brothers Big Sisters, Habitat for Humanity, Latino Health Access, American Red Cross, and others.

Brandon is recipient of two Bachelor's Degrees from the University of Southern California in Political Science and International Relations; postgraduate studies in Public Administration; and a Masters in Leadership and Management. He is a recipient of the Thomas Jefferson Award from the University of Virginia , the "We the People: Vision In America" award selected by the International Channel and is a graduate of the Southern California Leadership Network.