Instructor: Katherine Coles

NOTE: Center Associates receive a 10% discount.

Course Description
With the overwhelming universe of marketing possibilities, many nonprofits don't know where to begin, let alone how to build a marketing strategy.  This session helps make sense of the marketing madness by implementing the 4Zone Marketing Map-a program that helps you craft a successful marketing roadmap.  We'll examine how to:
* Create a sound marketing foundation
* Implement strategies to use so constituents can find you
* Build trust and credibility
* Build connections so your nonprofit stays top-of-mind with all your constituents

Instructor's Bio
Katharine Coles is a marketeer, branding expert, author and entrepreneur with over 20 years of experience in high-tech, association, Internet, nonprofit and health care. She is the owner of the marketing agency Mad Marketeer and is the co-author of "Leading Partners: How Men and Women Lead Differently and How We Can Work Together" with Michael Gurian, a leading author on gender diversity. In her career, Katharine has developed and implemented marketing programs and PR campaigns for start-up/small, mid, and large nonprofits.

Pricing Policy
Center Associates receive a 10% discount on all classes, seminars and events.
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