Attend Web 2.0: Social Media for Nonprofits for $85

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Instructor: Allan Pressel

Course Description
Has your nonprofit attracted new donors through FaceBook or MySpace?  Have you connected with supporters through LinkedIn?  Do you Twitter?  This session illustrates how your nonprofit should use these and many other social media tools to build awareness, raise funds, spawn viral marketing, communicate effectively, build online communities, interact with constituents, and drive traffic to your website.  We’ll cover social networking, blogging, podcasting, polling, photo/video sharing, virtual worlds, search engine optimization/marketing and more.  Learn how to create an effective social media presence and website, how the two should interact, and how to generate lots of traffic and support.  We’ll examine best practices from Barack Obama’s campaign and other examples.

At the conclusion of this session, participants will:
•    Understand how to use Search Engine Optimization and other techniques to drive lots more traffic to your social media and website
•    See how to communicate, connect, and fundraise with various types of constituents via social media
•    Learn about the many different social media types, along with specific examples of each and pros/cons.
•    Examine prominent case studies

Instructor's Bio
Allan Pressel is founder and CEO of CharityFinders (www.CharityFinders.com), which helps nonprofits use the Internet to further their mission. CharityFinders' main product is NonprofitSite123 - a tool that enables any nonprofit to build its own world-class website in just hours - at a low cost, with no training required. CharityFinders also offers Internet strategy consulting services and custom web development to nonprofits.

Allan is one of 42 fundraising professionals from around the world to be named an ePhilanthropy Master Trainer (ePMT) by the ePhilanthropy Foundation.