Instructor: Joan Klubnik, Ed.D. Course Description
Wise nonprofit leaders are helping their organizations to evolve and adapt to the new world order resulting from the global financial crisis. Efficiency and leveraging resources are the name of the game.
How can an organization deal with the changes? One major resource that nonprofits need to more effectively tap is the selling power of their staff. Although many of your staff may say, “Selling is not for me.” “It isn’t part of my job,” the truth is that everyone sells. Call it "advocacy," or "promotion," or "outreach," or "building awareness." No matter the label, as you work with peers, external customers, partners and volunteers, you are constantly selling: your ideas, yourself, the agency and its value, your organization’s point-of-view. This is in addition to the services and products you provide others. Selling, by any name, is an integral part of everyone’s job description. Successful nonprofits never forget this!
Selling can be a competitive advantage if every staff person learns to embrace it. This interactive workshop can help you achieve this aim; you will learn:
1. Ways to increase your staff’s understanding and appreciation of building a selling environment – how it makes you more competitive
2. Techniques that build enthusiasm/commitment to a selling culture
3. How to integrate selling within your agency’s strategy and tactical operations.
You want every staff person to see selling as a tool; one they use to share your agency’s message in such a compelling way that your clients can’t help but want to work with you. Instructor's Bio
Dr. Joan Klubnik has a proven track record in working with senior management to drive change and organizational improvement. She has had extensive experience in working with not-for-profit organizations, information technology, financial services, health care and educational systems. Her firm, Two K Consulting, specializes in partnering with clients to improve their human asset management, organizational effectiveness and training initiatives from design through implementation and evaluation. She was a vice president at Transamerica Life Companies and has provided consultancy and training services for over two decades. Klubnik has authored several books including Rewarding and Recognizing Employees. Her articles have been published in a variety of professional journals. She has served in a senior leadership capacity for a number of volunteer organizations. Klubnik has been a keynote speaker, has spoken at several international training conferences -- including ASTD and ASQC -- and appeared as a guest on KWHY business channel. She has served as an adjunct professor at California State University at Long Beach and at Fullterton, Chapman University and the University of California, Irvine Campus. Klubnik received her undergraduate degree and doctorate from UCLA. |
Attend Creating a Buzz: Leveraging Staff as Promoters of Mission for $85