Attend The Top 5 Rules of Branding for $85

Super Savers attend for $0 & Members attend for $75 Discounts & Scholarships appear when checking out.

Super Savers attend UNLIMITED ½ day seminars & get 25% off other seminars/events!

Instructor: Cynthia Chaillie

Course Description
Branding encapsulates an organization’s strategy and vision. It is more than a logo, your brand is what you do and who you are — as perceived by your public. For nonprofits, branding ensures your work is heard, understood, used and remembered.

In this introductory session we will cover the five top rules of branding for nonprofits and discuss how to implement these concepts into your daily work.

Instructor's Bio
Cynthia Chaillie leads workshops for Cause Communications, specializing in hands-on training sessions. As a popular instructor and speaker, Cynthia Chaillie also shares her passion for communications with marketing and fund-raising students at UCLA Extension, and through speaking engagements with such corporations and trade associations as Bank of America, the American Marketing Association, Council for the Advancement and Support of Education, and the Association of Fundraising Professionals.

Leading the fundraising communications program at the University of California, Los Angeles, Ms. Chaillie contributed to the record-setting achievement of $3.05 billion in private giving at the campaign’s close – the most ambitious philanthropic effort undertaken by a public university. Prior to joining UCLA, Ms. Chaillie led marketing and branding initiatives for Mattel, Inc., Sage Publications, Inc. and Merritt Publishing, spearheading the launch of two national divisions and a successful corporate acquisition.