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Instructor: Bob McKim

Course Description
All good fund raising plans have one thing in common: they show a diverse number of sources for their income. The board of directors plays a crucial role in the selection, implementation, and evaluation of fundraising strategies. In addition to other ways that board members may participate in fundraising, they individually commit to raising and giving a certain amount of money, or commit to working by themselves on specific strategies with no financial goal attached.

What you will learn:
CEO’s and Board Chairs will learn how to leverage the board skill sets to drive revenue.  No more just asking friends to give money there are fun ways to drive revenue.  You will learn how to make the pain of Give or Get an easy one to overcome. 

Deliverables:
Copy of the presentation, board agreement, a matrix to evaluate priorities and assessment of net revenue.

Instructor's Bio
A senior executive with more than 35 years of national and international marketing and technology leadership, Bob was one of the fathers of CRM and has received national recognition for driving results from data mining and related marketing programs. He has won 20 national and international awards for most effective direct marketing.

As Founder and CEO of M\S Database Marketing/SourceLink Los Angeles, he built one of the largest data management companies on the West Coast. The firm was the innovative leader in CRM (Customer Relationship Management) and was known for developing customers Life Time Value.

Bob founded his Los Angeles based advertising agency Robert McKim Advertising growing it to over $10 million in capitalized billings.