Achieving Sustainability in the Social Sector has been CANCELLED

Super Savers attend for $94 & Members attend for $113 Discounts & Scholarships appear when checking out.

Super Savers attend UNLIMITED ½ day seminars & get 25% off other seminars/events!

***Each organization must register their Executive Director and a Board Member**

Instructor: Regina Birdsell & Steve Moya

Course Description
This session will advance Executive Director and Board member understanding of the changing economic environment, and offers a manageable response that starts with adopting a new view on measuring your organization’s effectiveness.

To meet today’s challenge participants will be exposed to “new thinking” triggers that enable the entire organization to generate innovative approaches to reach the organization’s goals.

Additionally, participants will learn to use simple but effective strategy development processes that can guide day-to-day activity. Marketing and communication will be discussed along with governance and execution.

1) Understanding the new economic reset/social realities
2) In response, developing measurement that successfully serves your mission and meets funder requirements
3) Establishing strategy to drive better execution and ultimately your organization’s impact and reach - simultaneously
4) Finally building the thinking to establish innovative approaches to achieve it all

After attending this series and learning to use these tools, you will:
• Help your stakeholders understand your organization more clearly;
• Link and synchronize organizational activities in a more efficient manner;
• Foster innovative approaches throughout your organization;
• Continue to maintain a focus on your core mission.

Instructor's Bio

Regina Birdsell is the President of the Center for Nonprofit Management. She has been a marketing and communications executive within the corporate, nonprofit and public sectors for over 20 years.  After graduating from USC, she began her career at Eyewitness News in Los Angeles, served as press secretary for California's Attorney General, worked to build the Public Affairs office at Children’s Hospital Los Angeles, ran the New Los Angeles Marketing Partnership in collaboration with Mayor Riordan and corporate leaders throughout region and was later appointed by the Governor to be a consumer advocate.  In 2006 she became the president of the Southern California Center for Nonprofit Management. The organization provides management and leadership education and coaching for thousands of nonprofit executives and volunteers every year.  Visit www.cnmsocal.org for more information. 


Steve Moya is Senior Strategist for Evolution Health Strategies, a Los Angeles based healthcare marketing and communication firm, and has a similar role with Santiago ROI, a consulting company that designs Hispanic marketing strategies for U. S. corporations. He also assists numerous non-profits in the development of strategy and organizational models to advance growth in the new economy.

Prior to joining these firms he was Senior-Vice President and Chief Marketing officer for Humana, Inc. a Fortune 100 health benefits company, responsible for marketing, corporate communications and government relations and actively involved in corporate strategy development.
Before joining Humana he was Vice-President of Strategic Planning and Communications for Austin-based LatinWorks Marketing and a principal with Growth Strategies Consulting, a macro-market planning company that used trend analysis to build business strategy. To both of these positions he brought twenty years of communication and critical-analysis expertise to assist businesses with managing change and leveraging information for growth.
Earlier in his career he founded Moya, Villanueva & Associates, a public relations firm that provided communication strategy in the areas of corporate and Hispanic communications, marketing and public affairs. Recognized as a business leader in the Hispanic community, he built one of the largest and most respected ethnic public relations firms in the country which was sold to Manning, Selvage and Lee, an international communications company where he served as a Senior-Vice President.

He earned a Bachelor of Arts degree in Urban Affairs from the University of Southern California and completed graduate level-course work in urban planning at Virginia Tech.
He lives in Santa Barbara, California with his wife Rita.