Attend SCI Boot Camp: Money for Your Cause for $20*

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*Presented as part of the Strengthening Communities Initiative Nonprofit Boot Camp Series.

Click here to register for all 4 sessions at APALC for $50

Session 1: 10 Steps to Sustainability (11/2/10)
Session 2: Money for Your Cause (12/7/10)
Session 3: Branding, Marketing and Best Use of Social Media: The What, Why & How (1/11/11)
Session 4: Grooming the Next Generation of Leaders (2/1/11)

Instructor: Tom Hayashi & Alicia Maciel

Course Description
Part 1: ASK! By all means, ASK!  
Presented by Tom L. Hayashi, CFRE, Principal, Organizational Development Consultant, Capacity Empowerment

Position your major gift strategy with confidence, organization and discipline. 
Get a step-by-step overview of plans and tools to implement traditional as well as
non-traditional strategies to raise more major gift contributions in less than 60 days
for your organization.

•    Major gift fundraising Dos and Don’ts to prepare board, staff, and volunteers for all phases of the fundraising cycle
•    Low cost, high impact strategies for cultivating major gift donors
•    How to profile donors who are ready for the BIG asks
•    Take the “fear” and “awkward” out of major gift solicitations
•    How to thank donors “in a big way” with “little to no” cost

Part 2: Social Ventures – Where the rest of the money is.  Exploring ways to do well and do good simultaneously.  
Presented by Alicia Maciel, MBA, Principal, On the RISE

Social entrepreneurs tend to see opportunities where others see only threats.  Given the current economic climate, there couldn’t be a better time to identify opportunities for generating revenue while honoring and executing your organization’s mission.  In this session, participants will be introduced to the key components of the process of developing a social venture:

•    Opportunity recognition – choosing the venture that is right for your organization
•    Concept development – developing a business plan for social change
•    Resource determination and acquisition – finding capital and other resources to launch your venture
•    Launch and venture growth – Getting your venture off the ground and growing
•    Goal attainment – measuring your success
  
Instructor's Bio
Alicia Maciel
With over twenty years of experience in strategic business planning, training, finance, sales, marketing, and leadership advancement, as an independent consultant,  Alicia works with executive and interdepartmental project teams to develop thorough strategic business plans and human resource training and development programs that lead to agile and innovative organizations.  Alicia has an undergraduate degree in business administration from UC Berkeley and an MBA from Harvard Business School.  She has taught management courses related to entrepreneurial leadership and new venture launch at California State University, Fullerton, and she is an affiliated consultant with the OneOC (formerly Volunteer Center Orange County).  She is president of the Drucker Society of Orange County, and an advisor to the board of directors of the nonprofit, Community SeniorServ.