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Demystifying Celebrity Philanthropy

Course Description
When was the last time one of your board members or supporters said: “We need somebody famous to promote our organization!”

This session will focus on:
•    The culture and practices of Hollywood philanthropy
•    Authentic celebrity philanthropy and keys for success
•    Making it a win-win experience

Presenter: Marc Pollick, President, The Giving Back Fund and one of the Top 20 Communicators in Philanthropy.

The Giving Back Fund is a national public charity that helps to cultivate a new group of philanthropists within the entertainment and sports industries. The Fund manages celebrity foundations and helps establish philanthropic role-models, especially young, ethnically diverse athletes, actors and musicians who will inspire others to give back to their communities and create a high-profile, mutually supportive charitable community that works together in support of a diverse range of missions and goals.

www.givingback.org

Presenter Bio

Marc Pollick is President of The Giving Back Fund.

Prior to founding The Giving Back Fund in February 1997, Marc Pollick was the Assistant Director of the Center for Jewish Studies at Harvard University, and the Founder of The Elie Wiesel Institute for Humanitarian Studies.

Working with Wiesel, Pollick came to appreciate the unique power and opportunity inherent in leveraging celebrity and wealth on behalf of philanthropy. He formulated the idea for an organization that would work with celebrities to use their fame for the common good, and in 1997 he established The Giving Back Fund (GBF) to provide philanthropic management and consulting to professional athletes and entertainers.

By concentrating on celebrities, Pollick sought to diversify the typical donor base to include people of color, women, and youth, groups often underrepresented in traditional philanthropy. The first athlete with whom GBF consulted was Boston Celtics' Captain Dee Brown, followed soon after by Boston College legend and NFL Quarterback Doug Flutie.

Pollick contributes frequently to major periodicals on the topic of philanthropy and writes a regular column on sports philanthropy for Street and Smith’s Sports Business Journal.
Pollick was recently recognized for his achievements as a recipient of the University of Chicago Alumni Award for Public Service.