Instructor: Barbara Meltzer

NOTE: Center Associates receive a 10% discount.

Course Description
Planning a fundraising gala, a 5K run, or a conference? No matter what type of event you are going to have, you want "guests to show up at your party," and you want to generate awareness about your organization. This workshop will teach you how to create and implement a public relations campaign to help ensure success. Learn how to reach your target audiences and the types of materials to use for media outreach that will generate pre- and post-event publicity. Managing media at the event will be covered, as will print, electronic and online media outlets.

Instructor's Bio
Barbara Meltzer is president of Barbara Meltzer & Associates Public Relations & Marketing (BM&A), a company she founded in 1988. BM&A’s clients have included Art of the Brain, American Jewish Committee, John Wayne Cancer Institute Auxiliary, Los Angeles Conservancy, Parents Anonymous® Inc., Santa Monica College, New West Symphony, American Honda Motor Co., Inc., Hyperion Books (West Coast), LA's historic Orpheum Theatre, Simon & Schuster (West Coast) and the Beverly Hills Country Club. Barbara spent the first half of her professional career in the television industry, including 10 years on "The Tonight Show starring Johnny Carson,” several years as NBC-TV's Director of Network Creative Services and four years as Talent Executive for KCET-TV. In addition to serving on the American Jewish Committee's Advisory Board, Barbara is a past Vice President of the Board of Directors of the Public Relations Society of America, LA Chapter. Her interest in the Baby Boom generation led her to serve on the LA County Area Agency on Aging Advisory Council for 3-1/2 years. LA County Board Supervisor Zev Yaroslavsky recently appointed Barbara a Commissioner on the LA County Commission on Aging.

Pricing Policy
Center Associates receive a 10% discount on all classes, seminars and events.
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