| How to Create an Effective Fundraising Video |
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Tuesday, May 05 2009, 9:30am - 12:30pm |
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Instructor: Adam Wilkenfeld Course Description Would your donors be more generous if they could see what you’ve seen … hear from the people you serve … meet the heroes in your organization … truly understand the scope of your need … and the power of their contribution? A well-produced video has the ability to transport — from a conference room, gala or Internet page, to the front lines of the most important work you do. You have only the most basic tools in human experience: words, pictures, pacing, music and emotion. What you do with them is art. Learn to tell stories that open checkbooks. Conduct interviews that require tissues. Write for video (not print) and incorporate other lessons from broadcast TV and learn countless more behind-the-scenes, technical do’s and do not’s.
Instructor's Bio Adam Wilkenfeld is a three-time Emmy Award-winning television producer and eight-time nominee in the Southern California Journalism Awards. He currently works through his custom, multimedia production company, Documentary Makers, where his clients are in nonprofit, government, corporate, public relations and news. Wilkenfeld has booked and conducted about 2000 interviews in 20 U.S. states, always leading the field and edit crews and always writing the story himself. He most recently served as Los Angeles Bureau Chief for CWK Network, and, before that, he worked for CNN in Atlanta. Pricing Policy Center Associates receive a 10% discount on all classes, seminars and events. Signup to be a Center Associate. |
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Location: Center for Nonprofit Management, 1000 N. Alameda St., Suite 250, Los Angeles, CA 90012 |