Technology is about a lot more than having 1 million people “like” your Facebook page. A sound technology infrastructure can boost your organization’s effectiveness, help you connect with key stakeholders, increase awareness and raise funds. The challenge for nonprofits is that technology usually requires an upfront investment, but it can payoff in spades.
Here, we cover the basics around when and how to adopt new technology, leveraging technology to support marketing, turning social media into social good, and whether/how to hire a consultant. We also offer up some resources on how to get technology funded. And, since the backbone of technology is infrastructure, we’ve included some advice on issues related to facilities, such as finding shared office space and the impact of the Americans with Disabilities Act.